Hello, I am Jelena, UX/UI designer

Jelena Matejić, UX/UI Designer and Illustrator

With over 18 years of experience designing user interfaces, here's a brief overview of my journey

I started doing design work in 2006 long before Responsive Web when our biggest nemesis was Internet Explorer 6.

Over the years, I've worked on numerous projects, ranging from extensive portals to mobile apps, and various web and TV interfaces. It is the most interesting and fulfilling journey.

From conducting usability tests for a major telecom provider to designing user flows for Dutch farmers and perfecting every pixel on a media project, every step brings its exciting challenge!

Experience

FROM
MAR 2025

Product Designer

Happening

Mar 2025 - present

Shaping the future of the entertainment industry through intuitive design. Exciting, fast-paced, and full of challenges that push me to grow every day.

FROM
APR 2021

UX/UI Designer

Undabot

Apr 2021 - Mar 2025 3 yrs 11 mos

Enjoying my time at Undabot, as a UX/UI designer I am responsible for a project from pre-sales phase to the delivery and implementation oversight. Excited about various workshops we do with our clients but also the whole UX process.

FEB 2023
TO
JUN 2024

UX Design Lecturer

Algebra

Feb 2023 - Jun 2024 1 yr 5 mos

Outside my working hours, I tackled the challenge of teaching a UX Design course at Algebra. Shaping the new generation of UX designers was a rewarding experience.

JUN 2015
TO
APR 2021

UX/UI Designer

Styria Digital Development

Jul 2015 - Apr 2021 5 yrs 10 mos

My time at Styria was a period of significant growth. As a designer, I worked on various news portals and their corresponding apps for Styria Media Group. Even now, it is a special feeling to see people reading news portals I helped redesign, or bring to life.

JUN 2006
TO
JUL 2015

Web designer/developer

Virtus Dizajn

Jun 2006 - Jul 2015 9 yrs 2 mos

Fresh out of a web design course, I began my journey at Virtus Dizajn as a web designer and frontend developer. Over the years my responsibilities grew and in my last year in Virtus, I was handling whole projects: clients, design, frontend, and a bit of backend (PHP). Still, I enjoyed design the most, as the IT landscape was changing it was finally possible to become UX/UI designer “only” :)

Projects

As a UX/UI designer I enjoy working on complex systems and over the years did work for projects in various industries. My experience includes media platforms, apps for e-commerce, wellness, telecom, streaming services, etc.

I've also had the opportunity to assist various startups, working on mobile apps, web-based platforms, and more recently, integrating design with AI-powered functionalities.

Since I don't often publish UX/UI work resulting only in a few case studies, if you would like more information about projects I worked on best would be to contact me.

FEATURED WEB

Dnevnik.hr Redesign

During my time in Undabot I had a privilege to work with NovaTV on this excellent project. See the process behind the redesign of the popular Croatian news portal.

FEATURED MOBILE APP

A1 App Redesign

Enjoyed this redesign for the telecom provider A1 Slovenia, with the focus on user testing to redefine functionalities and deliver an enhanced user experience.

If you wish to get in touch about my work head over to Linked-In or email me.

Yaga’s Hut is a
hobby project I love working on

Let me tell you a bit about my Slavic mythology art project ...

I love art because it offers me the chance to be creative with limitless possibilities. Currently, my artwork is focused on Slavic mythology. I enjoy exploring the wondrous world of it, but also I do my best to bring it closer to everyone with my work.

Started working on Yaga’s Hut to have one place where we can all enjoy Slavic mythology in a more artistic setting. It is still under construction, but I am always open to suggestions, stories, and inspiration and would love to hear your local folk tales.

Why Yaga’s Hut? Because of Baba Yaga’s chicken-legged hut! One of the common folktales I couldn’t stop revisioning ...

Slavic mythology

Diving into the wild and wicked world of
Slavic mythology trough artwork!

EXPLORE YAGAS-HUT

Contact and
social

UX/UI

If you wish to see more of my work best would be to contact me via email or on Linkedin. Sometimes I post case studies on Dribbble so feel free to check that out as well.

VIEW DRIBBBLE
VIEW LINKED-IN

ARTWORK

Yaga’s Hut is my after-hours passion project, taking shape when my 9-to-5 and freelance commitments leave room to breathe. Its launch date, much like its fabled chicken legs, keeps running off into the distance … for now.

YAGAS-HUT.COM
GO TO INSTAGRAM

Email me on
jmatejic771@gmail.com

Jelena Matejić 2024. All rights reserved.